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Saturday, January 12, 2008

Iman For Keep A Child Alive



Iman has teamed up with Keep A Child Alive to raise awareness for an innovative new program called ‘The Good Cents Initiative.’ Under ‘The Good Cents Initiative,’ Keep a Child Alive partners with businesses to help raise millions of dollars for their mission. Keep A Child Alive is asking companies to add one cent for Keep a Child Alive; maybe it's on the receipt for a cup of coffee, or a penny added to the price of a CD. All in all, the program is about really small amounts that quickly add up to make a huge difference. Such initiatives are designed to have very little cost to companies and a tiny cost to their customers; but they generate enough money to provide millions of children in Africa and India with lifesaving AIDS medication, support services, and orphan care. Less than a dollar a day keeps a child alive. To find out more, visit www.keepachildalive.org

MIMI Features Link: Iman On The Color Of Beauty

3 comments:

bellaafricana said...

just fab ............ she can do no wrong

Anonymous said...

hm, it's an interesting concept

Anonymous said...

hm, it's an interesting concept