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Friday, February 19, 2010

Shop Africa At ASOS' Green Room

Written By: MIM!Today e-tailer ASOS launches the Green Room. The idea behind the Green Room is to sell clothes that "promote people and the planet." For example, the Green Room showcases eco brands as well as's brand creations. The brands currently available at the Green Room are Borders&Frontiers (from the UK), MADE (from Kenya) and slowmotion (from Scandinavia).

The Green Room also promises to sell an ASOS Africa collection which ASOS says is "produced in collaboration with several small communities in Africa." At the helm of the ASOS Africa collection is designer Joanna Maiden, who moved to Kenya with her husband at the beginning of 2009 to found and manage SOKO ( Here are some of our favorite pieces from the ASOS Africa collection:

To shop the Green Room, visit:, and follow us on Twitter for an announcement when the ASOS Africa collection is available.

(Photo Credits: