To Be Young, Gifted, And Black

Written By: MIM!—The challenge: to create a campaign that celebrated Africa's incredible music talent, both historic and current. The result: a campaign called "Young, Gifted and Black," in which Ogilvy South Africa remade the 1970 Nina Simone song “To Be Young, Gifted and Black” into a music video. The music video stars African talent from legends like Yvonne Chaka Chaka and Grammy Award winner Hugh Masakela in addition to rising stars such as South Africa’s Lira and Nigeria’s Ikechukwu.

Channel O - Young, Gifted & Black from Ogilvy South Africa on Vimeo.

It's a song. It's a message. It's a movement. We have so much love for the unified cross-country approach behind the campaign. Here's a behind the scenes look at how the project came together:

Channel O - Young, Gifted & Black - Case Study from Ogilvy South Africa on Vimeo.

Keep shining MIMI-istas!