Africa—translating directly into dollars and cents with respect to everything from album sales to endorsement deals—at the expense of African celebrities. This is most apparent in the fashion industry where marketing campaigns targeting African women are littered with western celebrities: Scarlett Johansen for Dolce & Gabbana, Kate Moss for Yves Saint Laurent, and Halle Berry for Revlon, to name a few.
Increasingly, however, the fashion industry is becoming hip to the star power of African celebrities, and it is paying off for African celebrities who are ever more scoring endorsement deals as brand ambassadors, not just because of their beauty (as has been the case with African models such as Liya Kebede for Louis Vuitton) but because of their celebrity status. Read about Marketing Beauty To African Women.
(Photo Credits: L'Oreal)