Written By: MIM!—Up-and-coming designer Laila Baderoo is behind the vibrant label OO ILU. Laila is a a qualified fashion designer, who graduated at DUT in 2004. She participated in various design competitions during her tertiary education, first being the FAD awards for Foschini. In 2010 she entered the Elle New Talent competition. She was elated upon receiving a personal call from the prestigious Dion Chang advising her of her place as one of seven finalists! Take a look at her fun summer collection below.
MIMI Related Links: Sanlam South Africa Fashion Week (Winter): Elle New Talent; Summer Fashion Report; Sun Goddess Spring Summer
(Photo Credits: © Simon Denier / SDR Photo)
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