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Wednesday, August 10, 2011

A Fashionable Family Affair: Designer Deola Sagoe's Daughters Launch Their Own Fashion Label

Written By: MIM!Sisters, Teni, Aba and Tiwa Sagoe, daughters to Deola Sagoe of the eponymous and legendary fashion house, have channelled their collective fashion heritage to bring their own vision to the fore with the launch of Clan, a new fashion label with a fresh and irreverent style, for edgy, style-conscious girls and guys who like to stay ahead of the fashion curve.

Clan is targeted at the teenage to thirties demographic, offering dynamic fashion that’s easily accessible, yet savvy and distinct. As the brand name implies Clan speaks to the power of family, the magic that comes out of being part of a bigger picture, whilst still being unique and different, and having the courage to experiment that’s always fantastic to watch.

It may seem obvious to see the daughters of Deola Sagoe finding their way into the fashion industry. Not so if you ask the girls, the eldest of whom is just 20. Each has her own distinct career path marked out, and surprisingly none has chosen to be a fashion designer. But it must be in the blood as Clan has grown organically, taking on a life of it's own, forging its way into being as if by some pre-destined plan.  

The current line offers separates from bra-lets, high waisted print shorts and Ankara bustiers to casual lounge dresses and swim wear, as well as wardrobe staples such as chiffon shirts and dainty lace skirts for the free-spirited and young at heart. Take a look at pieces from the collection below.

On the 13th of August 2011, Clan will launch with their first fashion show, held at the Deola Sagoe Flagship store in VI, Nigeria. In keeping with the ideology of collaboration and togetherness the show is being put together by the girls, a committee of friends, and invested in by sponsors who have been charmed by what they have seen of the girl’s talent. 

(Photo Credits: © CLAN)