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Thursday, November 22, 2012

Highly Endangered: The Maasai

(( Written By: Nani Hapa  ))  In recent years, the Maasai have found it increasingly difficult to maintain their traditional pastoral life due to outside influences of the modern world and environmental degradation that has resulted from drought.  Highly Endangered: The Maasai is a viral campaign that seeks to advocate awareness about the effects of environmental degradation on the Maasai culture through fashion, photography, and design.

To learn more about the campaign, visit and to support the Maasai Association, which designed—among other things—the intricate glass beaded jewelry featured in the campaign, visit
((  Photo Credits:  Itaysha Jordan for Highly Endangered  ))