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Monday, September 7, 2009

Literati: Pop Art To A Tee

Written By: Nani Hapa—Patrick Rhodes-Vivour, is a creatively minded architect, writer and designer with an intense passion for art, design and music. He also harbors a healthy regard for his Nigerian heritage and can claim a relentless work ethic, both of which inform his pop culture inspired clothing label: Literati. As Patrick explains, "Throughout the course of history, humanity has been blessed with wordsmiths; men and women whose words strike a chord with the mass consciousness. Some of these wordsmiths implore us to achieve higher philosophical ideals, while others celebrate life and its intricacies by offering a different and unique view point. From Wole Soyinka to Chinua Achebe, Fela Anikulapo-Kuti to Bob Marley, Naeto-C to M.I, the craft of these wordsmiths are both a reflection and a testimony of our times. At Literati Clothing, these words evoke images, which we graphically illustrate poetically. We want to stimulate a new found appreciation for words in people, while making a bold statement."

But it’s not just Literati’s pop-inspired themes that has captured the imaginations of the fashion glitterati, it's the exclusivity: Literati does not mass produce its clothing, thus making each piece a ‘limited edition’ collectible item. As Patrick explains, "Literati Clothing is trying to create a niche for itself, and most importantly, develop a cult following. With many subtle elements and codes embedded in its design, Literati hopes to attract dedicated Literati clothing collectors who will eventually see each design as unique, stylish and collectible art. Our aim is to create designs that defy the generic idea of style while constantly creating fresh, interesting and collectible pieces."

Patrick has positioned Literati as a brand that attracts an elite group of people with a "persona" acquired not by riches and material possession but by wealth of knowledge combined with a curiosity to attain, understand and appreciate things inspired by words. Are you Literati? Join the brand at:

(Photo Credits: Provided Courtesy Of Bobby Taylor PR)


Anonymous said...

Cool! Is it just me or does the guy in the first photo look like Kanye West? Shoot, is it Kanye West?

bebe said...

it's not just you; he looks like kanye west. i'm wondering about the last photo. why are all the girls drooling over the guy. i suppose it's an artistic take on the clothes (lol).

tk said...

completely beside the point but the guy surrounded by all the girls looks like neyo. seems like the brand is more about a cool lifestyle.